Method is all about lifestyle. Everything is based around REAL products that evoke the ability for anyone to utilize the great daily enhancements these products can bring to your life. The brand equity needed to be created around this inspiration, product information and bringing a community together through visual storytelling. The inherent message for the brand is products for “ All Walks of Life” The brand is directed toward the 18- 35 year old market, with a niche undertone towards the gaming and tech market. In order to create this it was a necessity to test numerous typefaces and color pallets to generate the desired look but not overload the consumer with a tech branded product. Balance was key in the blending of lifestyle and the digital space.

Creating the lifestyle driven brand focus from the ground up, with an edgy brand identity and mature targeted visual branding that has been integrated across multiple channels—from a public facing packaging identity, unique never been done before brandscape, content driven social media assets, to the GNC shelf presence of the unique brand to gain attention from all walks of life. Method Performance needed a tonal approach to emerge as a “GIANT” in the market, and so delivering the assets that gave them the brand weapons to do-so.