The Athletes Company

Our strategy and creativity were similarly focused on authenticity: the bold typography and lifestyle photography are both human elements that offer context to the function and results of the products. After defining the new MusclePharm brand voice and visual direction, we moved into the content creation stage; here, we developed a brand library of lifestyle photography across a wide range of product categories, updated the packaging and created visually appealing renders.
We also established a flexible messaging system that aligns with the visual system, further communicating the brand’s new personality and concentrating on the best design elements of each product, showcasing with precision the way in which they create a better user experience and visibility of each product and product line.




    Packaging, Creative Strategy and Direction, Messaging, Large Format Printing, Collateral, Content Development, Photography (video shot by Blurred Pictures)


Hard Core Series
Natural Series

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