Everyone should have the same goal in mind, wake up and Give ‘Em Hell. But…most of us need the help of caffeine. That’s where Give ‘Em Hell Coffee comes into play. handmade made, hard work every detail of this brand speaks to the nature of the true north for this brand. Launching in a new market is challenging, and to help establish Give ‘em Hell Coffee as a premium coffee boutique in North America they needed to establish their messaging, create their unique logo, develop a color system, design system and iconography as well as build a passion as deep as their desire to create the best coffee this side of the Rookies, and nail their packaging and in store marketing assets.
Helping create a cohesive ecosystem of both brand identity and visual branding that has been integrated across multiple channels—from a public-facing packaging identity, confident branding, to the shelf presence to gain attention. Give ‘em Hell Coffee needed a distinct look for their rich blends of coffee, and so delivering the assets that gave them the tools they needed to be a competitive coffee brand.
The Technical Integration
The fonts, color pallets, and unification of brand tone came to a reality through a multi-month over month process. This process was very hands-on with the brand’s visionary and owner as well as the R&D department to make sure our established “True North” of the brand was conceived as an extension of the brand, not just pretty pictures on a plain kraft bag with a sticker… we all know we don’t need another flash in the pan brand in this diverse space.
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