Refresh, Replenish, and Refuel
Prime Hydration is a game-changing beverage brand redefining what it means to fuel your body and mind. Created by global icons KSI and Logan Paul, Prime is more than just hydration—it’s a lifestyle that powers your best moments. Whether you’re crushing it in the gym, dominating in esports, hyping up a crowd at a live event, or just leveling up your daily grind, Prime delivers premium hydration with bold flavors and unforgettable branding. Designed to energize, refresh, and inspire.
CLIENT
PRIME Hydration
SERVICES
POS, Print Collateral, Packaging, Digital Assets, Apparel
VISIT WEBSITE
Creative Output
Bringing Prime Hydration’s bold and innovative vision to life starts with creating a brand ecosystem that embodies its dynamic energy and global appeal. By combining vibrant visuals, striking color palettes, and modern typography, every element reflects the brand’s mission to fuel peak performance and inspire greatness in every moment.
The journey goes beyond branding—it extends to creating impactful Point of Sale and print collateral. From in-store displays to promotional materials, every piece is designed to captivate attention, communicate the brand’s bold identity, and drive engagement. The result? A cohesive visual presence that energizes retail spaces and leaves a lasting impression on customers.
The Technical Integration
Leveraging Prime Hydration’s dynamic identity allowed for a comprehensive approach to brand cohesion across various touchpoints. From the initial stages of conceptualizing bold, attention-grabbing campaign directions to designing engaging print collateral, every design decision was made to reflect the brand’s energetic and performance-driven ethos. We carefully curated vibrant color palettes, modern typography, and sleek visuals to ensure consistency across both physical and digital assets. The process also included adapting the identity for partnership deals, ensuring that all collateral, from in-store displays to social media assets, reinforced Prime’s cohesive look and feel while maintaining a strong connection with its audience.

























